iCloud = iCoal
Blogpost by Tom Dowdall
Courtesy: greenpeace.org
On June 6, Steve Jobs announced Apple's latest offering, "the new way to store and access your content" no less. The company's new service, iCloud, may be an ambitious step forward for Apple in computing terms, but look closer and you'll find that it's tarnished by that Victorian-era power supply (and source of global warming pollution!) we know too well -- coal.
Accessing data anywhere on any device still needs those clouds to touch the ground somewhere. In Apple's case that's a US$1 billion new datacenter in North Carolina. All those servers require huge amounts of power - as our recent "How Dirty is your Data?" report revealed that Apple's new datacenter could use as much power as 250,000 EU homes. In North Carolina that power comes from burning dirty coal and dangerous nuclear power.
To read the complete blog post, please visit this URL:
http://www.greenpeace.org/international/en/news/Blogs/Cool-IT/icloud-icoal/blog/35238